About Us
We’re all about fresh, furiously flavorsome authentic Japanese street food and sushi. Although sushi’s at the heart of what we do, we have a spectacular range of street food, from traditional classics to innovative fusion dishes designed by our Executive Chef and his team.
Our story
沿革
100 RESTAURANTS, 20 YEARS
Our vibrant food has been delighting hungry guests since 1997. From the first YO! in Soho, London, which introduced the ‘kaiten’ conveyor belt and color-coded dishes to this country, we now have almost 100 restaurants around the world. In that twenty years, we’ve never stopped discovering, exploring, and innovating…we’ve got stacks of new dishes, venues, and ideas coming around the belt!
FRESH FRESH FRESH!
The one thing all our food has in common is…SHINSEN! It’s Japanese for fresh, and we love it. That’s why we serve all our dishes the day they’re made – with lots prepared right in front of you in our open kitchens, by our expert chefs.
AUTHENTIC PRODUCTS
We insist on the finest ingredients from our specialist and artisan suppliers. We serve only Yamasa soy sauce – Japan’s favourite soy – and our special vegetarian miso is made in Nagano just for us, by the world’s number one producer, Marukome.
